A website that does more than look good: one built to bring in enquiries
Visitors should find what they came for and then get in touch. Every decision about the build follows from that.
Book an intro callThe website looks good. The feedback is kind, the logo sits well and the photography works. Nobody gets in touch because of it, though. Search for the service and Google shows three other providers first. Open the site on a phone and the first thing you see is a white screen. And the home page says what the company is, not what a caller would get out of it.
Ruknova plans a site backwards from the enquiry: what does someone want to know before they pick up the phone, and where does the site answer it. Structure and copy come out of that, and the design follows afterwards. We build without website builders and without a mountain of plugins, so that the site loads quickly on a phone. The page you are on came out of our own office. Clients include KF Properties and LM Cleaning.
What is included.
Structure before design
Before a single colour is settled, we decide which pages exist, which question each one answers and where it leads. One page, one purpose. Anything that does not serve that purpose is cut.
Copy instead of filler
We write for the person who has a problem right now and wants to know whether you can solve it. Technical terms are either explained or left out. Every page ends by telling the reader what to do next.
Loading speed as a build decision
Every image is delivered at the size it is actually displayed. Fonts are hosted on the site's own server. Scripts whose only job is to spin a carousel stay out. We measure on a mobile network, not on the office line.
Being found on Google
We research the words your customers actually type in and build page titles, headings and content around them. On top of that come the technical basics: a sitemap, clean URLs and a Google Business listing, so that you appear in local search results.
The path to an enquiry
Phone number at the top, a form with few fields, a call-back request rather than a questionnaire. We check that the message really does land in your inbox and does not get stuck in the provider's spam folder.
Upkeep after launch
After launch the points of contact change, new services are added and old ones fall away. We swap out copy and images, apply updates and look at which pages visitors open and where they drop off.
How we work.
Listening and measuring
We look at what your customers search for, what the current site delivers and which enquiries are not reaching you. Added to that is a conversation with whoever answers the phone. They usually know best what customers ask.
Site plan and draft copy
You receive a list of every page with its purpose and search term, plus the copy in draft. This is the stage for cutting and rearranging, while only time is at stake. The design starts after that.
Build and sign-off
The site takes shape and you see every interim version on a private preview URL. Before launch we check loading speed on a phone, how the pages render in the common browsers, the legal notice, the privacy policy and whether every form arrives.
Running it and adjusting
A site does not simply carry on by itself once it is live. A few weeks in we look at which pages get read and which nobody opens, then change headings or the order. We take on the upkeep permanently if that is what you want.
Common questions.
Our website is a few years old. Does it really need rebuilding?
Often not. Where the structure and the content still hold up, an overhaul is usually enough: shrink the images, sharpen the copy, adjust the page titles, replace outdated technology. That is the smaller intervention and we recommend it whenever it will do. The case for a rebuild is an old system that no longer receives updates, a site that is unusable on a phone, or a business that the old presentation no longer describes.
Who owns the domain, the hosting and the source code of the site?
You do, all of it. The domain and the hosting run in your name, not in ours, and you are handed the access details along with the source code. We build with tools that are widely used in the industry, not with a construction of our own. Another provider can take the site over without rebuilding it. We have no interest in tying anyone down.
How long should I allow for a new website?
That depends mostly on you. The build itself takes a manageable amount of time. The waiting almost always comes from the content: photographs, references, approvals from inside the company. Projects where one point of contact is allowed to decide finish faster than those where every heading goes through three rounds. On our first call we give you a realistic window for the scope you have in mind.
Will the new site actually bring me more enquiries?
We cannot promise that, and any promise of that kind would need an explanation of how it was arrived at. What can be influenced is whether you appear for the search terms your customers use, whether the site loads fast enough on a phone and whether a visitor understands within a few seconds what they get from you. Whether that turns into an order also depends on your offer and on the competition in your region.
Can I change the copy myself without calling you?
Yes, if that is what you want. We build the site so that you can maintain copy, images and whole sections yourself, and we walk you through it in a session. Some clients use that for job adverts and news, and get in touch only when a new service page is needed. Anyone who would rather not deal with it sends us the changes by email.
Show us your current website
We go through the site together: loading speed on a phone, how findable you are for your most important search terms, the path from first click to enquiry. Afterwards you hear from us whether a reworking will do or a rebuild makes more sense.
Book an intro call